social media design & video shorts
This campaign is a concept for the 'I Create Definition' product launch from Innersense Organic Beauty. The mission of the campaign is to provide education about the product, its key benefits, and its active ingredients. The raw footage was provided by Innersense Organic Beauty and I used it to bring this campaign to life through visual design, video editing and copywriting.
How does I Create Definition provide lasting hold and nourishment without weighing down your curls? It is crafted with just the right ingredients.
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Aloe Leaf Juice, Pequi Oil, and Amaranth Seed Extract deliver weightless hydration for healthy, bouncy curl clumps. These powerful ingredients help to add volume and reduce split ends—all while sealing your hair with a gorgeous shine.
What is your favorite way to show your curls love?
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With a relaxing lavender scent, using I Create Definition to set
and nourish your curls is a perfect way to make your hair care
routine a self care routine as well.
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Take a deep breath, center yourself, and treat your curls to
clean, enriching ingredients. Like your curls, you are both
flexible and strong.
#innersenseorganicbeauty #CleanBeautyGoddess
#cleanbeauty #organicbeauty #plantbased #healthyhair
#healthyhairjourney #greenbeauty #naturalbeauty
#haircaretips #selfcare
#CleanBeautyGoddess #cleanbeauty #organicbeauty #selflove
#selfcare #wellness #health #healthjourney #curlyhair
#wavyhair #texturedhair #curlyhairroutine #treatyourself
#mindfulness #mentalhealth